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Lerici · Italy · Mediterranean

Hotel Florida Lerici

9.2Fabulous1,260 reviews · Booking
★★★
Free WiFi

The Gulf of Poets opens out beyond the terrace, with Lerici's waterfront and sandy beaches close enough to make a car feel like unnecessary luggage.

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The invitation

Hotel Florida Lerici is a historic seaside address overlooking the Gulf of Poets, first opened in 1908 and renovated in 2022. You get a proper hotel rather than a self-catering base: rooms with balconies, a swimming pool, a restaurant, a bar and direct access to the beach. The setting does much of the talking, but the useful bits are here too.

English, French, German and Italian are spoken by the hotel team, so you can discuss the practical details of your stay without resorting to underwater hand signals. The atmosphere suits divers who want the coast close at hand, a decent meal within the building and enough nearby life for an evening stroll. Lerici is not a remote outpost: the centre is a short walk away, and San Terenzo is also within reach on foot.

The hotel works particularly well for a couple who wants a sea view and an easy base for exploring Liguria, but families have roomier options as well. You can swim, walk, take a boat trip or simply sit somewhere with a view while your legs remember what they did during the day.

The point on the map

Via Colombo 81 places you directly on the seafront in Lerici, Italy, in a panoramic position above the Gulf of Poets. The beach is directly accessible from the hotel, and Venere Azzurra Beach is roughly 50 metres away. Golden sand, sun loungers and parasols are part of the immediate picture; no expedition planning is required.

Lerici's centre is about a five-minute walk away, while San Terenzo is around ten minutes on foot. That gives you a choice between staying close to the hotel for dinner and drinks or walking into town when you fancy more movement than the lift can provide. Nearby restaurants include Cristobal and Bagni Colombo, both around 0.25 miles away, with Arci Solaro roughly 0.5 miles away.

For a change of coastline, Baia Blu Beach is around 1.5 miles away and Fiascherino Public Beach about 2.7 miles away. Boat trips to the Cinque Terre leave nearby, and the bus stop is in front of the hotel. Pisa International Airport is around 36 miles away.

Des fruits frais disposés sur une table en terrasse avec vue sur la mer.

The rooms, and the nights

The rooms are contemporary in style and built around the basics that matter when you return tired, salty and ready to stop being vertical: air conditioning, Wi-Fi, satellite television and a private balcony. Some balconies and rooms look across the Gulf of Poets, so a sea-view double is the natural choice if the view matters as much as the bed. You can step outside with a morning coffee and let the Ligurian coastline do the scenic work.

For two, the standard Double Room keeps things straightforward, while the Superior Double or Twin Room gives you another option when flexibility around the bed arrangement matters. Travelling alone, you have a single room rather than paying for space you will not use. For three, the Superior Triple Room provides a king-size bed and a single bed, with a sea-view version available when the outlook is part of the plan rather than a lucky bonus.

Family rooms are available, and children of any age are welcome. A cot can be requested for a child up to three years old, while extra beds are not available, so the chosen room category matters if everyone is expected to sleep comfortably. A lift serves the hotel, non-smoking rooms are available, and room service operates during limited hours. You also have luggage storage if your arrival or departure leaves you with time to fill before the room or transport is ready.

The air conditioning will be welcome when the Ligurian heat has followed you back from the water, while heating covers cooler periods. Private balconies add somewhere to sit without having to dress for public view. For a hotel day built around the coast, the room does what it needs to do: give you a cool place to recover, a balcony for the view and a bed for the next morning.

Single Room

Double Room

Budget Double Room

Double Room with Sea View

Superior Double or Twin Room

Superior Triple Room

Superior Triple Room with Sea View

Autres types de chambres

Economy Double Room

The taste of the place

Restaurant Florida handles breakfast, lunch and dinner on its terrace, with views towards the sea and a casual dress code. The cooking combines Mediterranean fare with traditional Ligurian cuisine, which is the right direction after a day spent burning energy underwater. Dinner runs from 19:30 to 22:00, so you have time to shower properly before sitting down.

Breakfast is included and served as a buffet. Expect a continental and Italian spread with meats, cheeses and homemade pastries, alongside gluten-free choices. Breakfast runs from 07:30 to 10:00, giving you a reasonable window whether you are joining an early excursion or allowing the first coffee to do its job before making decisions.

Lunch is served from 12:30 to 14:30. A single bar, the American Bar, sits in the lobby and specialises in cocktails, giving you somewhere to settle with a drink when a second walk to town feels excessive. Room service is also available during limited hours, useful when the sensible plan is food in the room, feet up and no further social commitments.

Une chambre lumineuse s'ouvre sur une terrasse avec vue sur la mer.

Things to do, or not do

The outdoor swimming pool gives you a second place to get wet, this time without a mask, a regulator or anyone asking you to check your air. Sun loungers and umbrellas are set around it, while the solarium offers another spot for reading, drying off or doing absolutely nothing with reasonable purpose. The direct sandy beach adds an easier option when you want the sea without organising an outing.

The hotel also covers a broad range of water-based activities, including snorkelling, kayaking, paddleboarding, sailing, windsurfing, kitesurfing, jet skiing and fishing. Equipment hire is available, and boat excursions can take you further along the coast. You can choose your level of exertion; not every day needs to become an endurance event disguised as leisure.

On land, bicycles, hiking and cultural excursions provide ways to see more of the area. The hotel arranges excursions to Portovenere and the Cinque Terre, both obvious choices when the coastline deserves attention from above the surface as well as below it. For families, babysitting and a children's menu are available, while the surrounding beaches and town give couples plenty of room to follow different plans for an afternoon.

What to know before booking

You can arrive by car, with private parking, a parking garage and nearby street parking available. Parking is paid. Pisa International Airport is around 36 miles away, and the hotel can arrange an airport shuttle on request; car hire is also available if you want to explore beyond Lerici. The bus stop directly outside the hotel is useful for shorter local journeys, while Arcola railway station is around 4.7 miles away.

Check-in starts at 14:00 and check-out runs until 12:00. Early check-in and late check-out can be requested. A 24-hour front desk, express check-in and check-out, luggage storage and a concierge keep the practical side of the stay fairly tidy, particularly if your travel plans do not line up neatly with room times.

Wi-Fi is free throughout the hotel. Laundry and pressing are available, a safety deposit box is held at reception, and a doctor can be requested if the holiday produces a problem more serious than a damp towel. Payment can be made in cash or by Visa, Mastercard and American Express. Pets are not accepted, and smoking is not permitted.

Official website : hotelflorida.it

What sets it apart

  • Direct access to a golden sandy beach
  • Sea-view rooms with private balconies
  • Restaurant serving Mediterranean and Ligurian cuisine
  • Outdoor pool with loungers and umbrellas
  • English, French, German and Italian spoken by the hotel team
  • About five minutes' walk from Lerici centre

Facilities at Hotel Florida Lerici

Food & drink

  • Bar

Room & comfort

  • Free WiFi
  • Air conditioning

Services & front desk

  • 24-hour front desk
  • Parking
See all facilities (13)

Pool & outdoors

  • Solarium
  • Terrace

Food & drink

  • Bar
  • Breakfast in the room

Services & front desk

  • Internet services
  • Invoice provided
  • Street parking

General comfort

  • Air conditioning
  • Heating
  • Lift
  • Non-smoking rooms

Safety & access

  • Key card access
  • Safety deposit box
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